Engaging & Smart Surveys at Events - Bread Festival 2025
HYOUKA brings NFC-powered mobile surveys to Japan's largest bread festival. Trivia games, smart signage, and post-survey rewards turn waiting time into engagement.
HYOUKA is partnering with event organizer PIA to deliver an engaging survey experience at the Bread Festival 2025. The goal: collect meaningful feedback while entertaining visitors as they wait in lines.
🍞 Event Details
- Location: Yokohama Red Brick Warehouse
- Date: March 7-9, 2025
- Scale: 150,000+ bread enthusiasts expected
The Challenge: Making Surveys Fun
Traditional surveys are boring. Visitors at a bread festival want to enjoy bread, not fill out forms. The challenge was to turn an "ordinary boring survey" into a fun activity for visitors waiting in long entrance lines.
Smart Mobile Surveys
Instead of tablet-based kiosks (risky for an outdoor event with weather concerns), HYOUKA uses NFC-enabled signs and QR codes. Attendees simply tap their phone or scan a code to open the survey. No app download required.
90% of modern smartphones support NFC "Tap to Open" functionality, making it frictionless for the vast majority of visitors.
Turning Wait Times into a Game
HYOUKA developed a bread trivia game integrated into the survey experience. Each question screen features different bread facts, entertaining people in long entrance lines while gathering valuable data.
Related Links
🎮 Why Trivia Works
- Transforms waiting time into entertainment
- Short, relevant, and visually engaging questions
- Higher completion rates because it feels like a game, not a chore
Smart Signage: Tap or Scan
NFC-enabled signs are placed throughout the venue at entrance lines, merch stands, and high-traffic areas. Staff also carry these signs to actively encourage participation.
Driving Traffic to Sponsors
Survey completion rewards visitors with gifts redeemable at sponsor booths. A custom landing page displays a map to the booth, guides traffic to sponsors and organizers, and encourages social media follows.
How It Works
| Step | Action | Details |
|---|---|---|
| 1. Scan or Tap | Spot signs at entrances or merch stands | NFC tap or QR scan |
| 2. Answer & Play | Enter trivia-enhanced short survey | Fun bread facts between questions |
| 3. Unlock Rewards | Access custom landing page | Gift redemption at sponsor booths |
| 4. Stay Engaged | Connect to SNS and updates | Future festival notifications |
Post-Event Analysis
All survey materials and signage are aligned with the event's unique branding. After the event, HYOUKA provides AI-powered analysis and consultation to uncover improvement points and actionable insights for future events.
HYOUKA transforms surveys from a passive data collection tool into an active engagement channel that benefits visitors, organizers, and sponsors alike.
🚀 Make Your Event Surveys Unforgettable
NFC signage, trivia games, and sponsor integration - all in one survey platform.
