Top MICE Industry Trends for the Coming Year
The meetings, incentives, conferences, and exhibitions (MICE) industry is undergoing a dramatic transformation. After years of adaptation, 2026 marks a turning point where technology and sustainability are no longer optional — they're the foundation of every major event.
1. AI Concierges Are Replacing Info Desks
Gone are the days of long queues at information desks. AI-powered concierge systems — like our own HYOUKA Concierge — now handle real-time queries from attendees in multiple languages, provide personalized schedule recommendations, and even navigate complex venue maps.
2. Hybrid Is Here to Stay
The debate is over. Hybrid events — combining in-person attendance with virtual participation — have proven their value in terms of reach, accessibility, and ROI. The focus now is on creating truly seamless experiences across both formats.
“The best hybrid events make virtual attendees feel like they're in the room, not watching through a window.” — Industry Report 2026
3. Sustainability-First Venues
Event organizers are increasingly selecting venues based on their environmental certifications. Carbon-neutral events, zero-waste catering, and digital-only materials are becoming standard expectations from both attendees and sponsors.
Real-time data collection during events is another key trend. By deploying sentient analysis tools and interactive feedback systems, organizers can measure engagement, satisfaction, and sentiment in real-time, allowing them to make adjustments on the fly...